In our latest round of research, Wix has improved in a few notable areas – most importantly in its sales capabilities. This includes multiple payment options, secure checkout, and abandoned cart recovery. The Wix mobile app allows you to make amendments to your website from anywhere.Īnd while it might not be an ecommerce-specific platform – like BigCommerce and Shopify – thanks to its extensive App Market, Wix offers all the sales functionality you could ever need. It’s easy to add features, and unlike other providers, you can edit text and add products within the storefront, so you’re never editing blind. However, choose your template carefully, because you can’t change it once your website is live. With more than 70 different ecommerce templates to choose from, each of which can be customised to your heart’s content, you can create a unique online shop that’s perfectly tailored to your brand. Or you can read on for a comprehensive review of each platform.Īccording to our in-depth user testing, Wix is the best ecommerce platform for small businesses, taking top spot for its features, design flexibility, and help and support. Short on time? For a quick overview of our top-rated ecommerce platforms and their best features head-to-head, you can visit our handy ecommerce builder comparison page.Īlso, if you want to start a dropshipping business, we recommend you check out our dedicated review page of the best ecommerce platforms for dropshipping. As of November 2021, all our ratings and rankings have been updated with brand new research and user testing, resulting in some notable improvements to several of our top ecommerce platforms we'd like to share with you. To help you get this crucial decision right, we've compiled a list of the top six ecommerce platforms for small businesses. Getting your online store right can be the springboard to greatness, while getting it wrong can doom your business before it's even got off the ground! Even bricks and mortar retailers need to also sell online and, if you exclusively sell online, then you need to get the attention of a customer base that's more discerning and tech-savvy than ever before. The pandemic added further impetus to the shift from in-person to online shopping, and this trend shows no signs of stopping anytime soon. However, there are plenty of options on the market, and picking out the best ecommerce platform for your business requires careful consideration about which features you need and how much you can afford to spend. Shopify came in second, with its powerful selling tools making it ideal for businesses with large or complex inventories, and that are serious about growing and scaling. It's a great all-rounder, offering fantastic sales and design features for a very affordable price – helped in particular by some regular deals and discounts that keep it ahead of the competition.
Following our rigorous testing, it's clear that Wix is the best ecommerce platform for small businesses.